Leading men's wear brand tQs announced here Friday that Bollywood actor Jimmy Shergill would be its new brand ambassador.

Keen to cash in on the increasing fashion consciousness among youngsters and professionals, the label has launched its new range of exclusive men's wears.

The actor will endorse the latest line, which offers a varied range of casual, formal, western, and office wear T-shirts, jackets, denims, woollens, shirts and trousers in both soft and bold colours, and a variety of accessories.

'Fashion is considered the food of elite. However, tQs's new range of apparels contradicts this belief. It offers style and comfort at an affordable price. It is great to be associated with a brand, which is meant for everyone,' said Jimmy, who was in the capital to launch the collection.

Speaking on the launch, Sunil Jindal, director of tQs, said, 'With the launch of this new range, we expect the brand to scale to new heights.'

The style and design of outfits are contemporary - a blend of European designs and Indian sensibilities.

'Young professionals today have a desire to look and feel good. This new range is a toast to our young customers,' said Jindal.

'The collection is targeted at the middle class that encompasses a large number of young office-goers and dynamic entrepreneurs, who are high on ambition, attitude and spirit,' he added.